Fan Engagement, Sports Digitalization and Marketing with Alex Muehl of Borussia Dortmund | Ep. 25

Alexander Mühl, Director Marketing and Digitalization at Borussia Dortmund was our very honored guest on the Liquidicast recently and guys, it was a great one. It was a fantastic conversation filled with sports and business insights and Alex provided us with an awesome peak behind the curtain. Topics included: 2:27-How did Alex end up at BVB 12:28-How sports is the connector of people globally 18:10-Sports marketing and funnel awareness 24:19-How to reach fans, engage with them, and make it organic 37:30-Younger Audiences and fan journey changes 41:50-User research and understanding the interest of your fan base 48:50-How does Alex view web3 52:25-Web3 means decentralization and decentralization can be a risk 56:30- The key challenge in digitalization is converting fans from social media 56:55-A bit about our partnership with the BlackYellow app and Unyfy 1:02:00-Main benefits Borussia Dortmund sees with web3. 1:18:35-Alex's core goal at BVB Subscribe to our newsletter⁠ to get these episodes + more cool stuff And subscribe on ⁠Apple Podcasts⁠, ⁠Spotify⁠, ⁠Google Podcast⁠, ⁠Anchor⁠, or wherever you listen to your favorite podcasts. --- Things we mentioned in this episode: Our new site:⁠ https://unyfy.io/⁠ The BVB BlackYellow App: https://blackyellowapp.bvb.de/en/ Unyfy podcast: https://unyfy.io/podcast/ Alex on LinkedIn: https://www.linkedin.com/in/alexander... Alex on Twitter: https://twitter.com/amuehl --- 🔗 More from Liquiditeam & Unyfy ⇛ Website: ⁠https://www.liquidi.team⁠ ⇛ Discord: ⁠https://bit.ly/LTdscrd⁠ ⇛ Twitter: ⁠https://twitter.com/liquiditeam⁠ ⇛ Instagram: ⁠https://www.instagram.com/liquidi.team⁠ ⇛ LinkedIn: ⁠https://www.linkedin.com/company/liqu... --- 👨‍🍳 Your Hosts ⇛ Thomas on Twitter: ⁠https://twitter.com/thomase⁠ ⇛ Thomas on LinkedIn: ⁠https://www.linkedin.com/in/thomaseuler⁠ ⇛ Ron on Twitter: ⁠https://twitter.com/RonJaradat⁠ ⇛ Ron on LinkedIn: ⁠https://www.linkedin.com/in/ronjaradat