How to Leverage Your Personal Reach as a Social Media Manager
2023-05-22 9:44 by ACE Intern– 5m read
Are you a professional athlete or influencer who has been offered a job as a social media manager? Do you want to leverage your existing reach to benefit both yourself and the brand you will work for? If so, you're in luck! In this blog post, we will delve deeper into this topic and provide more detailed insights on how to make the most out of this opportunity.
This topic came via a submission to the Ask a Creator Economist podcast so we figured we'd share it with you here.
This blog post was inspired by the Ask Creator Economist podcast episode 11, where Jonas and Thomas answered a question from Marius Neufer, a professional mountain biker who was offered a job as a social media manager for a mountain bike brand. Marius was trying to figure out how to make it mutually beneficial for both himself and the brand he would work for. In this blog post, we will share our insights on how to leverage your personal reach as a social media manager and provide a more detailed guide on how to do so.
Understand Your Personal Brand
Before you start working for the brand, you need to understand your personal brand. What do people follow you for? Is it because they like how you represent the lifestyle of your niche? Or is it because they like the way your videos and images are taken? Do you provide educational content or explain how the industry works? Or is it a mix of these things?
Once you understand your personal brand, it becomes easier to create synergies with the brand you will work for. Not only that, but by knowing and analyzing your personal brand, you can also find ways to improve it and expand your reach even further.
Leverage Your Personal Reach
The biggest asset you can bring to any brand is the established reach and the network that you already have. As a social media manager, you should not shy away from leveraging your personal reach. You can position yourself as the advocate for the brand and the spokesperson to the social media community for the brand. You can also have presenter ships of different content formats, and it can just be the gear that is in there.
The goal is to position yourself as the in-house influencer for the brand and leverage your personal reach to grow both yourself and the brand. One way to do this is by analyzing your existing network and identifying potential connections that can help expand your reach and the brand's reach as well.
Create Quality Content
As a social media manager, your job is not just to create content, but to create quality content. People like to see brands authentically use their team's content because it is very personal compared to the more brand-driven content of the brand itself. Working with reposted content from all the different team writers is generally speaking a good idea.
Mixing and matching your content in there once or twice won't hurt, as long as it is in line with everything else you do on this channel. The corporate accounts can almost become the hub where you use reposts and all these tools on the one hand side, but also create cool stuff. In addition, you can also experiment with different content formats to keep your audience engaged and interested.
In conclusion, leveraging your personal reach as a social media manager is crucial to both yourself and the brand you will work for. To make the most out of this opportunity, you need to understand your personal brand, position yourself as the in-house influencer for the brand, and create quality content.
Remember, mutual growth will happen organically if you stay true to yourself. So, take the time to analyze your personal brand and existing network, and find ways to expand your reach and create engaging content. If you enjoyed reading this blog post, be sure to check out the Ask Creator Economist podcast episode 11 for more insights on how to become a better writer and to scale a copywriting freelance business.
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