Transforming Sports for the Digital Entertainment Age
2022-12-22 9:57 by Thomas Euler
As the sports industry continues to evolve, it's becoming increasingly important for sports organizations to create digital entertainment products that appeal to younger audiences, particularly those in the GenZ demographic.
With GenZ being the first generation to grow up with the internet and digital technology as a pervasive part of their daily lives, traditional forms of sports media and marketing are no longer sufficient for capturing their attention and loyalty.
To reach GenZ, sports organizations need to embrace digital business models that allow for the creation of engaging and interactive content that meets the expectations of this tech-savvy demographic. This means leveraging the latest technology and platforms, such as social media, streaming services, and, importantly, also owned platforms to deliver dynamic and personalized experiences that keep GenZ audiences engaged and coming back for more.
But creating successful digital products is not just about the technology. It's also about understanding what content and features GenZ audiences want and delivering it in a way that resonates with them. This means providing a mix of entertaining and informative content as well as offering interactive features and tools that allow GenZ audiences to participate, share, and connect with others who share their passion for sports.
In short, sports organizations that want to remain relevant and competitive in the digital age need to start building their own digital entertainment products that appeal to GenZ audiences. By doing so, they can reach new audiences, foster loyalty, and drive revenue in ways that traditional sports media and marketing simply cannot.
I wrote a new white paper on the topic, explaining how sports organizations can build successful digital products. In the process, I collected invaluable feedback and insight from Philipp Klotz, Simon Zubairu, and several members of the Bored Lion Sports Club community.